For women who turn to welfare, Big Brother becomes Husband.

Big Brother is watching you.

Big Brother isn’t watching. He’s singing and dancing. He’s pulling rabbits out of a hat. Big Brother’s busy holding your attention every moment you’re awake. He’s making sure you’re always distracted. He’s making sure you’re fully absorbed.

Big Brother sounded like a silly stunt and that's what it is.

Big Brother is watching... look busy.

It's time for the party of big ideas, not the party of Big Brother!