Have a ripple effect

This is not a ripple effect. This is a tsunami.

You have been created in order that you might make a difference. You have within you the power to change the world.

There is a ripple effect, from what happens at a show. We want to get to the consumers themselves, but a lot of times it?s more effective to reach the tour operators in the middle.

We're not calling it a ripple effect; we're calling it a reverberating effect.

Change the direction of that ripple with a smile.