You have been created in order that you might make a difference. You have within you the power to change the world.

Have a ripple effect

The Butterfly Effect.

This is not a ripple effect. This is a tsunami.

Change the direction of that ripple with a smile.

There is a ripple effect, from what happens at a show. We want to get to the consumers themselves, but a lot of times it?s more effective to reach the tour operators in the middle.