FastSaying

I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key.

Howard Schultz

Howard Schultz

AboutAmAnyAttritionCommodityConcernedConfidenceConsumerCustomerCustomersDifferentiateEconomyExcuseExperienceI AmKeyMaintainMustOurPricesPropositionStarbucksTrafficUseValueWantWell

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