Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

We think of Starbucks not as a coffee company but a media company.

Starbucks represents something beyond a cup of coffee.

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.

Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.