We think of Starbucks not as a coffee company but a media company.

Starbucks represents something beyond a cup of coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.

I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.