There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

Starbucks represents something beyond a cup of coffee.

We think of Starbucks not as a coffee company but a media company.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.

Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine.