In many places where coffee is grown, deforestation is a major issue. With Starbucks' position in the marketplace and the respect and relationships we have, we can - and have, in some cases - been able to educate and influence people.

We think of Starbucks not as a coffee company but a media company.

There's this myth that has been exacerbated by others that Starbucks means a $4 cup of coffee, which is not true.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Starbucks represents something beyond a cup of coffee.

I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years.