I just don't think there's any brand loyalty in the video-game business.

I think the relative presence of the Tokyo Game Show has been falling so I should do something about it.

I want to have more of a modest scale, not fancy, business trade show in central Tokyo for maybe two or three days.

We will begin promoting the Xbox 360 on TV, newspapers, and magazines. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360.

We also received some criticisms toward our promotions, saying that people don't understand what high definition is. The Xbox 360's main appeal is high definition, but we couldn't successfully convey it [to the Japanese market].

We also received some criticisms toward our promotions, saying that people don't understand what high definition is. The Xbox 360's main appeal is high definition, but we couldn't successfully convey it [to the general public].