I want to have more of a modest scale, not fancy, business trade show in central Tokyo for maybe two or three days.

We want to have a much smaller trade and press event in central Tokyo, so all the trade people and journalists can easily come,

I think the relative presence of the Tokyo Game Show has been falling so I should do something about it.

We're making money. Not much money, but we are making money.

I just don't think there's any brand loyalty in the video-game business.

We will begin promoting the Xbox 360 on TV, newspapers, and magazines. We also plan on promotions that integrate various forms of entertainment, such as sports, fashion, arts, and music. And as a symbol to our promotions, we will open an Xbox 360 Lounge, where people can experience the high-definition entertainment that will be offered by the Xbox 360.