I'm perfectly happy to eat organic food, but if I choose to pay more for it, I don't pat myself on the back ethically. Quite the reverse. I think I'm actually being quite greedy, because what I'm doing is essentially saying, 'I want more land to be devoted to growing my food.'

I don't always buy organic food. It is more expensive.

Yet the organic label itself—like every other such label in the supermarket—is really just an imperfect substitute for direct observation of how a food is produced, a concession to the reality that most people in an industrial society haven’t the time or the inclination to follow their food back to the farm, a farm which today is apt to be, on average, fifteen hundred miles away.

When I tour, I stuff fridges full of organic food and stick to that.

Save the Planet...Buy Organic

Provision as much pure and organic food as you can, and let the rest go by.