If somebody's in the community doing cool stuff, we'll hire them.

Even in the days of early YouTube, we always focused on narratives, and we always focused on franchises. We didn't do a lot of vlogging and stuff like that.

I gotta admit, when you've been doing this a long time, going out to the audience and asking for them to help out with crowdfunding, it's a gut check. You never know how that's gonna turn out. Luckily for us, it turned out well.

Rooster Teeth has always had a big following in the gamer community, and we are lifelong gamers ourselves.

The moment we put up the PayPal button, some guy donated $300. That's when we realized that if you give somebody a chance to support something on the Internet, they'll do it.

The big difference between us and other people who produce content is that we started doing this to make things that we wanted to make.