In the web products and services world, you have a real-time interaction with your customers, and then a real-time editing of how you as a company are doing.

Our customers should take joy in our products and services.

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.

After six generations of award-winning Web Services Security products and the largest number of customers in our space, this acknowledgement by Info Security Product Guide is a testament to our commitment to the market. Our vendor relationships and channel partners are now driving us forward as we enter a new phase in our company's growth.

Seattle is a fantastic place to build a great technology-enabled consumer company.

I'm saying there's plenty of money out there for great consumer entrepreneurs with great consumer products attacking really big markets.