Seattle is a fantastic place to build a great technology-enabled consumer company.

I'm saying there's plenty of money out there for great consumer entrepreneurs with great consumer products attacking really big markets.

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.

As a lot of the venture capital world seems to be shifting away from consumer, we want to make sure that consumer entrepreneurs know there's still money available.

In the web products and services world, you have a real-time interaction with your customers, and then a real-time editing of how you as a company are doing.

I think that if you ask what's made us successful, it's because we've been fortunate enough to identify, in a number of cases, great people early. Then we throw all the resources behind them and are aligned with them.