We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.

Dan Levitan

About Always Based Brand Brands Build Company Contract Customer Founders How Inside Out Outside People Psychological Spread Talk Then Values Who Work You

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