One has to be able to demonstrate how spending money on wellness is an investment that will bring a return, not a sunk cost.

Companies get an incredible return on their investment and feel they can't stop spending the money. They're still looking for ways to influence the process, and there are still many ways to do that.

The return on investment is proven in tourism. Promotional spending must not be viewed as a cost; it must be viewed as an investment.

There is no "ROI" without the "I."

We're not going to see any return on our investment in this program. But it's so much more important from a strategic point of view to see what really interests people. And honestly, some of the ideas that students have come up with are better than things we've venture-funded to the tune of $2 million.

Interest in investment will increase as markets continue to go up, which is good news in terms of money flows. The outlook for the industry is fairly rosy.