The return on investment is proven in tourism. Promotional spending must not be viewed as a cost; it must be viewed as an investment.

The tourism industry across the country will probably be ruing the day he said that. I think it's an unfortunate statement for him to make when the country is in a recovery effort.

We're not going to see any return on our investment in this program. But it's so much more important from a strategic point of view to see what really interests people. And honestly, some of the ideas that students have come up with are better than things we've venture-funded to the tune of $2 million.

One has to be able to demonstrate how spending money on wellness is an investment that will bring a return, not a sunk cost.

Companies get an incredible return on their investment and feel they can't stop spending the money. They're still looking for ways to influence the process, and there are still many ways to do that.

There is no "ROI" without the "I."