Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.

Fat Joe

About Backs Brand Brands Celebrity Core Deals Endorsement Forgotten Gain Heart Matters People Recognition Something Talking Truly Try Unfortunately

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Fat Joe ain't out here trying to battle-rap everybody in the world. That's not what I'm about.

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