The super-premiums are tapping into the American drinking consumer's fascination with flavor.

There's a sort of movement that says that when classics are bypassed, they can become cool again. That's what's happening to gin. It's part of the whole retro cocktail culture.

Gin began to be seen as sort of a passé drink.

Don't drink too much."
"When I can spell out your name in shot glasses, I'll stop."
"I'll have to get a shorter name."
"I'll have to forget how to spell it.

There'll always be some weird thing about eating four grapes before you go to bed, or drinking a special tea, or buying this little bean from El Salvador.

It looked like they had been drinking some hot chocolate. We also found nearby some poisoning. The poisoning was called Tempo. It was an insecticide poisoning. We also found, right by that, a mixing glass.