They don't seem to be able to make money there.

They are small, and one might think this is inconsequential but their numbers are creeping up. I don't think, based on what we know about Toyota, they should be ignored.

We believe at $3 a gallon there's not enough bite in a person's pocketbook to make a big difference,

The price premium is eventually going to have to be adjusted. It looks like they're pushing against a threshold.

There are a couple of schools of thought on this,

The domestic manufacturers have capacity in excess of demand, so they have determined to lower price through incentives to keep them occupied.