This change would leave 79 percent of television programming available for alcohol advertising and would reduce youth exposure to alcohol advertising by 20 percent.

The more alcohol advertising kids are exposed to, the more likely they are to drink, and drink heavily. We have stronger and stronger research showing there is a link to advertising.

This is the most solid piece of research evidence to come forth to date linking exposure to alcohol advertising and increased youth drinking.

Alcohol advertising was a contributing factor to youth drinking quantities over time.

If we limited alcohol sales and advertising, I think it would have a positive effect on alcoholism. We can't change the older generation, but we can still try to reach young people.

There's over $100 billion of local advertising dollars that are spent on newspapers, radio, television stations, and yellow pages. Where will those dollars migrate in the future?