This is a perfect sector for innovation and new players.

Innovation comes from the producer - not from the customer.

Innovation comes from the producer -- not from the customer.

Global demand is stronger than the existing supply.

We're coming close to tripling our investment. Standalone, it's a huge investment, and it's growing.

Like I told our kids, these first few weeks are like NFL preseason games. They have prepared us to play our district schedule. Next week, we'll start playing some people that are our size.