Today, the airline catering industry has the capability and technology to create menus based on diverse dietary requirements and food preferences. We hope to use the study to develop new initiatives with the airlines.

These responses indicate to us that airlines have a real opportunity to increase passenger satisfaction with food service. Those passengers who fly most often and on longer flights clearly have a desire for better, healthier, more diverse food.

The findings offer ways for airlines to win passenger loyalty and increase revenues.

Despite the big public debate right now, it will just be a niche technology,

Today is not a day on which something should be glossed over or talked away, ... Above all, (conquering) mass unemployment remains our main task.

In effect, the same kind of methodology or technology that was developed about 25 years ago is being employed today in a wide variety of the financial spectrum,