These responses indicate to us that airlines have a real opportunity to increase passenger satisfaction with food service. Those passengers who fly most often and on longer flights clearly have a desire for better, healthier, more diverse food.

Today, the airline catering industry has the capability and technology to create menus based on diverse dietary requirements and food preferences. We hope to use the study to develop new initiatives with the airlines.

The findings offer ways for airlines to win passenger loyalty and increase revenues.

Woe to us if we get our satisfaction from the food in the kitchen and the TV in the den and the sex in the bedroom with an occasional tribute to the cement blocks in the basement! God wills to be displayed and known and loved and cherished and worshiped.

Customer satisfaction is the most important service we can provide to our community.

Clearly, manufacturers are intent on delivering customer satisfaction in both the sales and service transactions.