We didn't rush back into it. There was consideration of not reopening.

We felt that there were probably enough people out there that in good faith ... thought we'd honor both rebates. We made a decision that benefits the customers.

If people had read both forms, they would have understood they clearly said they can't be combined with both offers. We're not in the business of giving away products for free.

We opened it up to a few invited people, everyone that was affected.

It wasn't that the store was completely ruined. It could have been repaired and reopened without a great deal of difficulty.

My mother's first career was physical therapy, her second was writer, and her third career was president of an organic fertilizer company. And she's driven a tank.