We have more stores in Florida than any other state.

We fill a unique niche. But we aren't a gourmet shop where you go to buy grasshopper legs either.

We are trying to get to that area.

We carry what's unique. And we carry high-quality perishables at reasonable prices.

You won't find cigarettes or paper products or baby food at The Fresh Market.

Because mechanism designers do not generally know which outcomes are optimal in advance, they have to proceed more indirectly than simply prescribing outcomes by fiat; in particular, the mechanisms designed must generate the information needed as they are executed.