We fill a unique niche. But we aren't a gourmet shop where you go to buy grasshopper legs either.

We are trying to get to that area.

We have more stores in Florida than any other state.

We carry what's unique. And we carry high-quality perishables at reasonable prices.

You won't find cigarettes or paper products or baby food at The Fresh Market.

Everybody is jumping on organic. It's a niche market. Only 2 to 3 percent of consumers buy organic.