Right now the domestic brands do not have the reputation that would allow them to go without incentives. Chrysler tried it three years ago. Then two weeks later they got right back on the incentives because without them they couldn't market anything. The brand strength of Honda, the history of reliable, durable products, is great enough to pull in prospects without customer cash.

Tom Libby

Reputation Right

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Its reputation was based on customer satisfaction. Now they're adding this new dimension, which is styling. They have a challenge in doing both. I hope they will maintain a focus on customer relations because they've established that.

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It's going to be a battle. We're a team that's being overlooked, and that's okay right now.

— Libby Dutton

We were just right there in some of it. We were awful close.

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They are small, and one might think this is inconsequential but their numbers are creeping up. I don't think, based on what we know about Toyota, they should be ignored.

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