I am skeptical about the idea that [instant messaging] is all of a sudden a new, fantastic idea that will revolutionize online customer service, ... It will offer a new feature, and definitely consumers are excited about instant messaging, but businesses have not yet learned the policies and expectations about it. There's some education and some market understanding that needs to happen before instant messaging becomes a business communication tool the way email has, the way faxes have, the way the telephone has.

Mark Levitt