It's the first company to build the mental position that has the upper hand, not the first company to make the product. IBM didn't invent the computer; Sperry Rand did. But IBM was the first to build the computer position in the prospect's mind.


Al Ries

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Who is wise? One who learns from all.
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Join the company of lions rather than assume the lead among foxes.
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If one man says to thee, Thou art a donkey, pay no heed. If two speak thus, purchase a saddle.
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This is the punishment of a liar: he is not believed, even when he speaks the truth.
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When you teach your son, you teach your son's son.
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The sun will set without thy assistance.
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Join the company of lions rather than assume the lead among foxes.
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A word fitly spoken is like apples of gold in pictures of silver.
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A wise man is strong; yea, a man of knowledge increaseth strength.
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Woe unto them that are wise in their own eyes, and prudent in their own sight!
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He who works his land will have abundant food.
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God helps those who persevere.
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Live well. It is the greatest revenge.
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The burden is equal to the horse's strength.
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I never had technique.
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We didn't finish in that game. Tonight we finished.
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It's coming from the American taxpayer.
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I always smoked cigars. I've smoked cigars with everybody in show business.
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A traffic signal costs a lot more than $25,000. What can you say? They're getting off cheap.
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I knew it was going to end up badly.
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If it causes a little bit of difficulty for us, it just does.
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AL HARTKOPF
Would've, could've, should've. The bottom line is we didn't do it.
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I wish him the best of luck. Of course, I want to win the game.
AL HARRIS
I don't think they were attacking me. I think they were going to their guy.
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They have some serious weapons. We're going to have our hands full on Sunday.
AL HARRIS
He was with Detroit. I'm pretty sure we have some film on him. But it's no secret what they do.
AL HARRIS
You've got to watch yourself.
AL HARRIS
Bad! We needed it to pick ourselves back up.
AL HARRIS
It's not going to get any easier for us. I mean, the schedule only gets tougher. We've got to find a...
AL HARRIS
[In the end, not even the magic of No. 4, combined with the solid play of a young defense that seeme...
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We could not put the ball in the hole, but the biggest thing is we did not get any stops defensively...
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When someone is scoring like that, everybody else isn't involved. When they do shoot, they're ice co...
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I'm sure he is from everything I hear, but I've got to wait until that happens.
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When you're a bad team, you don't get any benefit-of-the-doubt calls. You see it on TV, the media kn...
AL HARRINGTON
It's been a long time coming.
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I don't think you guys realize sometimes how connected we really are in that locker room. We are a f...
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I got the call when I was getting into my car. I can't (pretend); I cried like a baby. I cried as so...
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That's nonsense, and it's not fair to Coach and not fair to Jason. Jason never complained about anyt...
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It's almost funny before you realize how sad it is. You want to try and tell somebody how to brace f...
AL HARRINGTON
Believe it or not, when it left my hand, it felt good.
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It helps us determine which candidate might be the right match for Blue Valley Middle School.
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We are looking for a well-qualified, experienced administrator.
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He already knows a great deal about us and our operations. We think he will work well with staff and...
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AL HAMMELL
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AL HAMMELL
I was impressed by how well our players interacted.
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It was a great clinic for the first year.
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We had our players helping out with instruction.
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It's just something I've been doing for 10 years.
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We had about a total of over 50 kids this year.
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If we don't go any further than we are right now, it is an extreme award for Story County.
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It is wonderful to be able to imagine a building system of this magnitude and then have it work at t...
AL HAHN
It goes to show that the first year wasn't a fluke.
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Our defense was just fantastic as it has been all year. It has been the backbone of our team all yea...
AL GUTHMAN
Our kids play hard and when you play hard, you don't notice people in the gym.
AL GUTHMAN
We've had their number the last two years, but you have different players on both teams. We'll have ...
AL GUTHMAN
We wore them down. It was a matter of our conditioning and our kids stepped up and hit their free th...
AL GUTHMAN
Our last message at halftime was something that we had said early in training camp. We just reminded...
AL GROH
When he comes back, it's going to be like picking up a free agent at midseason. We'll try to get him...
AL GROH
When he comes back, it's going to be like picking up a free agent at midseason. We'll try to get him...
AL GROH
That means you're not going to cover those guys because if you start covering the short guys in zone...
AL GROH
Certainly the period of rehab would indicate that. Sometimes, these sprains of ankles and feet take ...
AL GROH
Certainly the period of rehab would indicate that, ... Sometimes, these sprains of ankles and feet t...
AL GROH
He's probably come on a little fast, ... That probably was the pleasant surprise of it.
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We just kind of kept grinding. I was pleased with that: that idea about being a grinder and not gett...
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They keep grinding and grinding until it has a cumulative effect on the opposition. It tends to wear...
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His whole game has progressed. It probably would be unfair to Emmanuel to say that it's one thing or...
AL GROH
It's not going to be a six-month situation. We have to prepare for the duration.
AL GREEN
GM is operating in an intensely competitive global environment and reaching this tentative agreement...
AL GREEN
This is a ministry that has been given to me.
AL GREEN
Texas was settled by people who were willing to fence in their property and protect it. We take seri...
AL GREEN
It's you I want, but it's Him that I need.
AL GREEN
There's a lot of churches that hide their dirty laundry under the rug, and I know about that from be...
AL GREEN
People still come up to me and ask me to sign their records. That's right, records! Man, they don't ...
AL GREEN
I'm thankful for every moment.
AL GREEN
Some times in our lives, we all have pain, we all have sorrow.But, if we are wise, we know that ther...
AL GREEN
This agreement recognizes the contributions our employees make and at the same time allows GM of Can...
AL GREEN
This year, each game, we want to go out and give our best. Our goal right now is to finish in the up...
AL GRAY
There's a freshman who Aaron has taken under his wing. He's done an excellent job with him, teaching...
AL GRAY
If you look at the returning marquee kids in the league ... [they] are tailbacks. A couple of years ...
AL BAGNOLI
We've got a chance to be a decent defense. We're not there yet.
AL BAGNOLI
Any time you get a different color jersey, it's beneficial and it also give you an idea of where you...
AL BAGNOLI
He is really a talented kid. We're still pretty young on the defensive side of the ball, and he prov...
AL BAGNOLI
We were trying to replace some very talented kids. He was trying to replace the player of the year, ...
AL BAGNOLI
You never know. I don't want to take anything away from Harvard. On that day they were obviously the...
AL BAGNOLI
We're cautiously optimistic. We think we're going to have a lot of skill on this team, but we have s...
AL BAGNOLI
Kyle was a remarkable young man, a true scholar-athlete, an ambassador for Penn, a tremendous teamma...
AL BAGNOLI
He'll do more in terms of the development end, the fundraising end, the facilities end of it. He'll ...
AL BAGNOLI